About Me
Introduction
I’m a digital advocate and changemaker with over 16 years of experience using marketing and communications as tools for social good. My work focuses on building clear, effective strategies that help organizations connect with their communities, strengthen trust, and drive meaningful action.
Professional Background
I’m a communications and digital marketing leader with more than 16 years of experience supporting mission-driven organizations and local businesses. Most recently, I served as Director of Communications at the Animal Protective Association (APA), where I built and led the organization’s first communications department, guided strategic campaigns, and developed systems that increased engagement across digital platforms.
My work is grounded in analytics, storytelling, and community-centered strategy. I specialize in creating data-informed communication and marketing approaches that help organizations clarify their message and reach the right audiences. I’m also passionate about coaching and consulting with small businesses and nonprofits, offering practical, accessible tools to help teams market their work without unnecessary cost or complexity.
I’m currently open to new opportunities where I can continue using strategy and technology to support impact-driven work.
My Approach
I approach my work through a balance of data, strategy, and human insight. Analytics inform my decisions, but context and audience understanding guide how those insights are applied. I focus on building strategies that are practical, adaptable, and grounded in real-world behavior, not trends for trend’s sake.
Digital marketing is constantly evolving, and I stay current by testing, learning, and refining systems over time. My goal is not to chase every new tool, but to help organizations use technology intentionally, in ways that support their mission, their teams, and the people they serve.
Personal Interests
Outside of work, I spend as much time as possible outdoors. I enjoy hiking with my dog, traveling in our camper, and exploring new trails and camping spots. Being in nature helps me reset, stay curious, and approach my work with clarity and perspective.
Core Values
Collaboration, accessibility, and a commitment to social good guide everything I do. I believe the strongest work happens when people feel heard, systems are designed with care, and communication is inclusive by default.
I’m committed to helping organizations show up thoughtfully and responsibly in digital spaces, using strategy and storytelling to empower communities and create meaningful, lasting change.
What People Say About Me
I am thrilled to be able to work with KT on an ongoing basis. Their enthusiasm for social media, online communication, and trying new things is refreshing and empowering. KT makes time to ask the right questions, they aren’t afraid to point out areas of concern, and they always give 110%.
KT’s knowledge of website development and social media platforms ranks up there with some of the best in the region. I've learned so much from them and look forward to learning more!
After working with KT on SERP and SEO strategy, I genuinely asked how they don’t have more clients. Their depth of knowledge, clarity of thinking, and ability to translate complex strategy into action is exceptional.