Digital Marketing

Digital strategy rooted in people, data, and purpose.

Digital marketing works best when it is audience-driven, values-aligned, and informed by performance data. I help organizations use digital channels intentionally to build trust, grow engagement, and support real-world goals.

My approach balances creativity with analytics, without losing the human side of communication.

What this includes

  • Social media strategy and content guidance

  • Email newsletter strategy and optimization

  • Audience segmentation and targeting

  • SEO & SERP recommendations

  • Analytics review and performance insights

  • Platform recommendations and workflows

  • Support for sustainable, repeatable systems

Selected experience

  • Developed and executed digital strategies that increased engagement, reach, and conversion across social and email platforms

  • Led SEO and SERP strategy for a recent client, resulting in the highest website traffic days in the history of the business

  • Increased social engagement by 194 percent through targeted creative and analytics insights

  • Improved email open rates through persona-based segmentation

  • Led digital strategy for nonprofits, advocacy organizations, and small businesses

    Let’s talk

    If you want digital marketing that makes sense for your capacity and your mission, I would be glad to explore what support looks like.