Expertise
My experience spans both B2B and B2C, working with organizations ranging from the University of California and national healthcare campaigns to local restaurants, car dealerships, agencies, nonprofits, IT companies, entrepreneurs, and corporations. This breadth allows me to adapt strategy to different audiences, industries, and scales without losing focus on results.
Strategic Communications & Messaging
I help organizations clarify their voice, align leadership, and communicate with purpose, especially during moments of growth, change, or complexity. My background spans executive-level communications, media relations, crisis response, and advocacy, with experience leading statewide and national campaigns.
I’ve built communications strategies for nonprofits, higher education institutions, and advocacy organizations, translating mission and policy goals into messaging that resonates with real audiences. My approach centers on trust, accessibility, and political intelligence, ensuring communications are not only compelling, but effective in the environments they operate within.
Digital Marketing
I design and optimize digital ecosystems that move people from awareness to action. My work spans SEO and SERP strategy, email marketing, paid media, analytics, and platform optimization, always grounded in data and real user behavior.
Rather than chasing trends, I focus on building durable systems, improving performance over time through testing, segmentation, and continuous refinement. I’ve led campaigns that significantly increased traffic, engagement, and conversion across nonprofit, healthcare, education, and B2C environments, often by simplifying workflows and strengthening existing tools.
Integrated Campaign Strategy
Designs and leads integrated campaign strategies that connect communications, digital systems, and execution across channels. Campaigns are built around clear goals, real audience behavior, and realistic team capacity, ensuring ideas translate into coordinated action rather than additional workload.
This work spans advocacy, fundraising, enrollment, and brand campaigns, with an emphasis on collaboration, clarity, and measurement. By aligning leadership vision with day-to-day execution, campaigns are structured to be effective, sustainable, and responsive to changing conditions.
